Email & SMS Script Library
What to Say So Your Messages Sound Like You, and Actually Work
Writing emails and texts for your business doesn’t have to feel robotic or “salesy.” The key is to sound like yourself while still nudging customers to take action. This library gives you proven scripts and templates you can adapt to your brand voice, whether you’re sending promotions, follow-ups, or review requests.
Principles of Great Business Messages
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Keep it human – Write like you talk. Customers should feel like they’re hearing from a real person, not a robot.
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One clear action – Every message should have a single purpose (schedule, buy, review, reply).
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Brevity wins – Shorter messages get read, especially on mobile.
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Personalize – Use names or reference past visits/services when possible.
Script Categories
Review Requests
Subject: Quick favor — it means a lot!
Body:
“Hi [First Name],
Thanks again for choosing us! If you had a great experience, would you mind leaving us a quick review? Your feedback helps us grow and lets others know they can trust us too.
[Leave a Review Button]
We really appreciate your support!
– [Your Business Name]”
SMS
“Hi [First Name], thanks for your recent visit! Could you share a quick review? It means a lot: [Review Link]”
Promotional Offers
Subject: [First Name], here’s something special for you…
Body:
“We’re running a limited-time offer: [Offer Details].
It’s only available until [Date], so don’t miss out!
[Claim Offer Button]
See you soon,
– [Your Business Name]”
SMS
“Flash Sale 🚨: [Offer Details]! Ends [Date]. Grab it here: [Link]”
Follow-Up / Thank You
Subject: Great working with you, [First Name]
Body:
“Hi [First Name],
Just wanted to say thank you for trusting us with your [service/product]. If you have any questions or need support, we’re always here to help.
Talk soon,
– [Your Name]”
SMS
“Hi [First Name], thanks again for choosing us! We’re always here if you need [service/product] again.”
Follow-Up / Thank You
Subject: Reminder: Your appointment on [Date]
Body:
“Hi [First Name],
Just a quick reminder that we’ll see you on [Date/Time] at [Location]. If you need to reschedule, click here: [Reschedule Link].
Thanks,
– [Your Business Name]”
SMS
“Reminder: Your appointment at [Business Name] is on [Date/Time]. Need to reschedule? [Link]”
How to customize
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Swap in your brand tone (casual, professional, fun).
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Add personal touches like the customer’s name or last service.
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Keep testing subject lines and SMS hooks, small tweaks can double response rates.
Final Tip: Automate
Save these as templates in your automation system so you never start from scratch.
How We Personalize Your Emails
Every business has its own tone: friendly, professional, funny, or straight-to-the-point. That’s why we don’t believe in cookie-cutter templates. Instead, we take the details you give us during onboarding, like:
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Your brand tone (casual, professional, upbeat, etc.)
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Your service details (plumbing, fitness, café, restoration, etc.)
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Your special offers and promos
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How you normally talk to customers
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…and then we craft your emails so they sound like you, not like an agency.