Offer and promo Generator
A Guide to Creating Offers That Actually Convert
Promotions are one of the easiest ways to spark new sales, bring old customers back, and create urgency. But not every offer works. The right promo has to be clear, time-sensitive, and valuable to the customer, while still making sense for your business.
What Makes a Strong Offer?
-
Clear Value – Customers should instantly know what they get (ex: “$25 Off Your Next Service”).
-
Urgency – Limited-time promos push people to act now.
-
Simplicity – Avoid confusing fine print. If they need to think too much, they won’t buy.
-
Relevance – Match the offer to what your customers actually care about.
Types of Offers You Can Use
-
Discounts: % off, dollar amount off, or bundled savings.
-
Add-On Value: Free bonus with a purchase (ex: “Free appetizer with entrée”).
-
Loyalty Rewards: Repeat purchase perks or points systems.
-
Referral Incentives: Reward customers for sending you new business.
-
Seasonal Promos: Holiday specials, slow-season boosts, or event tie-ins.
.png)
Examples by Industry
-
Plumbing/Contractors: “$50 off first service” or “Book this week, get free drain inspection.”
-
Fitness/Gyms: “First class free,” “Bring a friend, both get 20% off.”
-
Restaurants/Cafés: “Buy one entrée, get dessert free” or “Happy Hour Specials.”
-
Retail/Online Shops: “Free shipping on orders over $50” or “Flash sale: 24 hours only.”
Tips for Success
-
Test different promos to see what drives action.
-
Keep promos short (a week or less) for urgency.
-
Announce offers across multiple channels: email, SMS, social.
-
Track results — what works once can often be repeated.
Final Tip: Pair With Automation
Pairing your offers with automated follow-ups (emails or texts) can double your results, making sure no customer forgets about the deal.